Blog
Practical writing on App Store localization, ASO, and shipping localized iOS apps without the spreadsheets and the copy-paste.
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How to sync app metadata to App Store Connect without Fastlane (2026)
Three real ways to push localized metadata to App Store Connect without Fastlane: the web UI, the raw App Store Connect REST API (with code), and a focused metadata translation tool. With trade-offs.
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Gemini AI for App Store metadata translation — a practical guide
Why Google's Gemini model fits App Store metadata translation specifically, how it compares to GPT-4 and Claude for this task, and a working prompt + Node.js code you can run.
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How to localize your iOS app's App Store listing — the 2026 guide
Why localization is the highest-leverage move for App Store growth, which of Apple's 30+ locales to start with, and the two ways to actually ship localized metadata.